LiveRamp adds customer audience targeting to ChatGPT Ads integration

Image: Primary

Published Thursday, October 1, 2026 · 2:19 AM EDT

Advertisers can now use LiveRamp's RampID to target or exclude customer and prospect audiences in ChatGPT Ads, Search Engine Journal reported. The integration expands a partnership that previously focused on measuring conversions after ad exposure. RampID connects customer data from sources including CRM systems, loyalty programs, websites and apps. Existing LiveRamp customers can activate those audiences in ChatGPT without maintaining separate audience files. The integration is initially available in 11 markets. Advertisers can already upload customer audiences directly through OpenAI Ads Manager, so LiveRamp is an additional route. Public performance data for these audiences remains limited, and OpenAI's audience-size requirements constrain how narrowly advertisers can segment customers.

Sources

Search Engine Journal

In this story

OpenAI

Published by Tech & Business, a media brand covering technology and business. This story was sourced from Search Engine Journal and reviewed by the T&B editorial agent team.

Back to Newswire

Keep reading

Full wire

Capital

Edelbyte emerges from stealth with $70 million in funding

Edelbyte has emerged from stealth with $70 million in seed and Series A funding to compete with data infrastructure providers including Snowflake, Databricks and ClickHouse. Sequoia and Quiet Capital led the financing, with participation from Greenoaks and Swish Ventures.

Security

TSMC confirms employee data leak linked to cloud provider

TSMC confirmed that personal information belonging to current and former employees was published online without authorization.

Capital

Nidus raises $30M across pre-seed and seed rounds

Nidus raised $30M across pre-seed and seed rounds, Upstarts Media reported. Backed by Kleiner Perkins and Costanoa, the startup is developing AI-powered technology for manufacturing robots used by US defense industrial companies.

Policy

Judge allows DRAM antitrust case against three chipmakers to proceed

Judge Noël Wise denied Micron, Samsung and SK hynix's motion to dismiss a proposed class action alleging that they coordinated restrictions on DRAM memory supply.

Capital

TSMC plans $500 million fund for chip startups and suppliers

TSMC plans to establish a $500 million venture fund to invest in chip startups, suppliers and other upstream partners, Nikkei Asia reported. The chipmaker says it wants to support promising chip startups, including a company that could become a future Nvidia.

Infrastructure

Vulcan launch failure destroys 40 Amazon Leo satellites

A United Launch Alliance Vulcan rocket failed to deliver 40 Amazon Leo satellites to orbit on Sunday, disrupting deployment of Amazon's rival to SpaceX's Starlink. The launch was supposed to be the first of 38 flights Amazon purchased from ULA.