# Hyundai Motor brings Boston Dynamics' Atlas humanoid robot to FIFA World Cup in groundbreaking activation

_Monday, July 6, 2026 at 8:00 AM EDT · Robotics · Latest · Tier 2 — Notable_

![Hyundai Motor brings Boston Dynamics' Atlas humanoid robot to FIFA World Cup in groundbreaking activation — Primary](https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/07/0/0/atlas-hyundai-world-cup-1.jpg?ve=1&tl=1)

Hyundai Motor Company integrated Atlas, an advanced humanoid robot developed by Boston Dynamics, into the Round of 16 match of the 2026 FIFA World Cup at New York/New Jersey Stadium. As the official robotics partner of the tournament, Hyundai Motor delivered the first-ever robotics-powered halftime activation on football's biggest stage, bringing advanced robotics technology to a live global audience. Atlas showcased its real-world movements during the activation. The integration marked the first-ever robotics-powered halftime activation in a FIFA World Cup live match environment. (Fox Business and PR Newswire, July 5-6, 2026)

## Sources

- [Fox Business](https://www.foxbusiness.com/sports/hyundai-motor-brings-boston-dynamics-atlas-humanoid-robot-fifa-world-cup-groundbreaking-activation)
- [PR Newswire](https://www.prnewswire.com/news-releases/hyundai-motor-brings-atlas-humanoid-robot-to-fifa-world-cup-2026-in-first-ever-live-match-environment-robotics-integration-302818037.html)
- [Hyundai Motor Group](https://www.hyundaimotorgroup.com/en/news/hyundai-motor-brings-atlas-humanoid-robot-to-fifa-world-cup-2026-in-first-ever-live-match-environment-robotics-integration)

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Retrieved: 2026-07-06T22:54:27.461Z
Publisher: Tech & Business (techandbusiness.org)