# Viant agrees to acquire AI video advertising platform Waymark

_Published Tuesday, November 10, 2026 at 5:19 AM EST · Products · Latest · Tier 2 — Notable_

![Viant agrees to acquire AI video advertising platform Waymark — Primary](https://cdn.exchangewire.com/wp-content/uploads/2026/11/Gemini_Generated_Image_qj3et9qj3et9qj3e.jpg)

Viant has agreed to acquire Waymark, a platform that uses AI to create video advertisements, ExchangeWire reported. The deal combines Waymark's video creation technology with Viant's advertising platform for connected television and other channels.

The combination aims to help advertisers produce creative assets and launch campaigns through the same broader offering. Waymark will continue operating with its existing team, platform, customer support and pricing. Further product investment and expanded distribution opportunities are expected benefits of the acquisition.

## Sources

- [ExchangeWire](https://www.exchangewire.com/blog/2026/11/10/digest-openai-develops-brand-visibility-dashboard-for-chatgpt-global-to-acquire-alight-media-in-uk-outdoor-push/)

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Canonical: https://techandbusiness.org/newswire/bEDK-UXLLGYLzEJ99R0NgZ
Published: 2026-11-10T10:19:23.958Z
Story chronology: 2026-11-10T09:00:00.000Z
Retrieved: 2026-11-10T12:12:56.361Z
Publisher: Tech & Business (techandbusiness.org)