# Snap beats Q2 revenue estimates on World Cup ads; shares jump 13%

_Monday, August 3, 2026 at 6:25 PM EDT · Products, AI · Latest · Tier 2 — Notable_

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Snap beat second-quarter revenue estimates thanks to higher advertising spending during the FIFA World Cup and stronger campaigns from large North American advertisers, sending shares up 13% in extended trading, Reuters reported.

Second-quarter revenue rose about 19% to $1.60 billion, above the $1.54 billion analysts estimated, according to LSEG data cited by Reuters. Daily active users increased about 5% to 493 million in the three months to June 30, matching the prior two quarters' growth pace, though North America DAUs fell nearly 7% and Europe about 2%.

CEO Evan Spiegel said that after several quarters of improving ad products and go-to-market work, the company saw better momentum with large North America advertisers, with World Cup-related spending contributing alongside continued strength among small and medium-sized businesses. Snap is focusing on direct-response ads and AI-powered tools for automated bidding, budgeting, and user targeting.

The company expects third-quarter revenue of $1.70 billion to $1.74 billion, midpoint slightly above the $1.70 billion estimate, and adjusted EBITDA of $300 million to $350 million versus an estimate of $329.9 million. Reuters noted shares were down about 37% this year amid competition from Meta. Snap said it will share more details on its Specs augmented-reality glasses at a Los Angeles launch event on September 16 after unveiling the $2,195 consumer device in June.

## Sources

- [Reuters](https://www.aol.com/articles/snap-beats-revenue-estimates-ad-201214000.html)

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