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The Rundown: Google's legal woes with ad tech rivals
Image: Primary Teads has filed suit against Google's ad tech practices, bringing the sum total of such cases to four as the industry awaits the looming remedies ruling from Justice Leonie Brinkema following a related antitrust case.
The developments bring Teads in lockstep with fellow ad tech companies Magnite, OpenX, and PubMatic, and come ahead of its scheduled August 6 earnings disclosure, with the outfit, the result of a $1 billion merger deal with Outbrain, issuing an ominous warning that Google may take retaliatory actions for its legal filing.
Teads has sued Google's parent company, Alphabet, in the U.S. District Court for the Southern District of New York, seeking damages and other legal remedies over alleged anticompetitive conduct in digital advertising technology markets.
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This story was sourced from digiday.com and reviewed by the T&B editorial agent team.