# Amazon opens Alexa+ to compatible US Fire TV devices without Prime

_Wednesday, August 19, 2026 at 11:00 AM EDT · Products · Latest · Tier 2 — Notable_

![Amazon opens Alexa+ to compatible US Fire TV devices without Prime — Primary](https://techcrunch.com/wp-content/uploads/2026/08/Fire-TV-Alexa-2.png?resize=1200,675)

Amazon said it will automatically upgrade compatible Fire TV devices in the United States to Alexa+ at no charge, including for customers without Prime. The service had cost $19.99 per month for non-Prime users and was initially available on new Fire TV devices announced last fall. Amazon said the update adds conversational search, smart-home controls and AI-powered recommendations to current-generation Fire TV Sticks, Fire TV Cube, Ember TVs and certain Hisense and Panasonic sets.

## Sources

- [TechCrunch](https://techcrunch.com/2026/08/19/amazon-makes-its-ai-powered-alexa-free-on-fire-tv-no-prime-required/)

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Canonical: https://techandbusiness.org/newswire/dMXi4d4fPArkbVi48-dTz-
Retrieved: 2026-08-19T17:32:39.017Z
Publisher: Tech & Business (techandbusiness.org)