# Yann LeCun's new venture is a contrarian bet against large language models

_Saturday, June 27, 2026 at 12:05 AM EDT · AI · Latest · Tier 2 — Notable_

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Yann LeCun has founded Advanced Machine Intelligence, or AMI, as a new company to develop artificial intelligence systems based on world models. The firm will be headquartered in Paris and operate globally. LeCun described the venture during an interview with MIT Technology Review.

LeCun has positioned the company as a contrarian effort against the current focus on large language models. He stated that LLMs are useful for language tasks but cannot achieve human level intelligence because they lack a model of the real world. AMI will instead concentrate on architectures that learn to represent and predict dynamics in the physical world.

The approach centers on the JEPA framework, which LeCun developed. It trains systems to form abstract representations from videos and make predictions in that space rather than generating every detail. LeCun said this method mirrors how babies learn concepts like gravity and forms the basis for common sense reasoning.

LeCun left his role as chief scientist at Meta's FAIR lab to pursue the new venture. He noted that the work at AMI differs from Meta's emphasis on generative AI and LLMs. The company seeks to provide an alternative to American and Chinese AI platforms with an emphasis on openness.

## Sources

- [MIT Technology Review](https://www.technologyreview.com/2026/01/22/1131661/yann-lecuns-new-venture-ami-labs/)

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Retrieved: 2026-06-27T08:53:29.904Z
Publisher: Tech & Business (techandbusiness.org)