TikTok and NFL expand multiyear content partnership

TikTok and NFL expand multiyear content partnership

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Published Wednesday, September 2, 2026 · 10:07 PM EDT

TikTok and the NFL announced a multiyear partnership days before the 2026 season. It will add official highlights, archival footage and player videos to TikTok, while NFL hubs will show scores and schedules and link users to broadcasts. The NFL will use TikTok GamePlan, and TikTok plans to expand Pulse Premiere so advertisers can place ads after videos from participating NFL teams.

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Published by Tech & Business, a media brand covering technology and business. This story was sourced from Mashable and reviewed by the T&B editorial agent team.

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