# TikTok and NFL expand multiyear content partnership

_Wednesday, September 2, 2026 at 8:08 PM EDT · Products · Latest · Tier 2 — Notable_

![TikTok and NFL expand multiyear content partnership — Primary](https://helios-i.mashable.com/imagery/articles/07thWrN7FYCMLg9WiNt7IRd/hero-image.fill.size_1200x675.v1788392813.jpg)

TikTok and the NFL announced a multiyear partnership days before the 2026 season. It will add official highlights, archival footage and player videos to TikTok, while NFL hubs will show scores and schedules and link users to broadcasts. The NFL will use TikTok GamePlan, and TikTok plans to expand Pulse Premiere so advertisers can place ads after videos from participating NFL teams.

## Sources

- [Mashable](https://mashable.com/life/tiktok-nfl-partnership-gameplan-pro-events)

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Canonical: https://techandbusiness.org/newswire/fmwOL_5Ek1dNkbry_NteDT
Retrieved: 2026-09-03T04:42:20.450Z
Publisher: Tech & Business (techandbusiness.org)