# Adobe acquires Indian marketing-workflow startup Rilo

_Wednesday, September 2, 2026 at 10:03 AM EDT · Capital, Products · Latest · Tier 2 — Notable_

![Adobe acquires Indian marketing-workflow startup Rilo — Primary](https://techcrunch.com/wp-content/uploads/2024/09/GettyImages-2162453288.jpg?resize=1200,800)

Adobe has acquired India-based marketing-intelligence startup Rilo in a transaction involving licensing and a team acquisition, TechCrunch reported, citing company confirmation.

The companies did not disclose terms. Rilo, founded in 2025, built custom workflows for go-to-market teams, including competitor intelligence, content repurposing and distribution, and sales-call analysis. TechCrunch reported that Adobe will integrate some of Rilo's intellectual property and its six-member team.

Rilo will shut down and no longer be available to customers. The deal is Adobe's second acquisition from India after its 2023 purchase of Rephrase.ai.

## Sources

- [TechCrunch](https://techcrunch.com/2026/09/02/adobe-acquires-indian-market-intelligence-startup-rilo/)

---
Canonical: https://techandbusiness.org/newswire/g4Y7Toz0ocR9gb4QClYUNp
Retrieved: 2026-09-02T16:43:42.128Z
Publisher: Tech & Business (techandbusiness.org)