Obsero raises €1 million to develop AI search marketing agents
Image: Primary British AI search platform and consultancy Obsero has raised €1 million ($1.2 million) in seed funding led by SFC Capital, with participation from several customers. The company plans to develop its first specialist AI agents, double its engineering team and expand its sales efforts.
Founded in 2025, Obsero helps brands track their visibility in assistants including ChatGPT, Gemini and Perplexity, as well as Google's AI Overviews. It combines software with consultants who examine how AI systems describe brands and which sources they trust. The planned agents will apply the company's search-visibility playbook.
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