# Salesforce signs agreement to acquire voice-agent company Cresta

_Published Monday, November 2, 2026 at 5:02 PM EST · Products, AI · Latest · Tier 2 — Notable_

Salesforce announced a definitive agreement to acquire Cresta, whose platform provides voice agents, real-time guidance for human service representatives and interaction analysis. Salesforce plans to combine Cresta with Service Cloud to connect customer conversations with customer histories and systems that carry out service work.

The transaction is expected to close in the first quarter of fiscal year 2028, subject to customary conditions and required regulatory approvals. Salesforce says Cresta will continue supporting customers' existing contact center and telephony platforms after closing.

## Sources

- [Salesforce](https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-cresta/)

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Canonical: https://techandbusiness.org/newswire/jrswH1s5Nvk8NA0fN3JG7C
Published: 2026-11-02T22:02:52.012Z
Story chronology: 2026-11-02T21:00:00.000Z
Retrieved: 2026-11-03T00:49:16.586Z
Publisher: Tech & Business (techandbusiness.org)