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YouTube is reported to offer creators show funding for exclusivity windows
Image: Primary YouTube is reportedly offering some large creators packages that can include direct show financing, shares of platform-wide advertising deals and upfront cash in exchange for periods when work remains only on YouTube. Several agreements are reportedly close, but none has been signed. The reported terms could also reduce creators' access to YouTube marketing, events and platform brand campaigns if they take Netflix money alongside a YouTube deal.
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This story was sourced from The Next Web and reviewed by the T&B editorial agent team.
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