# Apple shifts App Store leadership to services division

_Monday, August 31, 2026 at 12:54 PM EDT · Products · Latest · Tier 2 — Notable_

![Apple shifts App Store leadership to services division — Primary](https://9to5mac.com/wp-content/uploads/sites/6/2024/02/Phil-Schiller-advances-to-apple-fellow_08042020_big.jpg.large_2x-2.jpg?quality=82&strip=all&resize=1200,628)

Phil Schiller is stepping down from leading Apple's App Store and product events, according to a Bloomberg report cited by 9to5Mac. Apple is moving App Store responsibility to the services division led by Eddy Cue, while Carson Oliver will lead the store's day-to-day operations and report to Cue. Schiller will remain an Apple Fellow working on unspecified initiatives. Nola Weinstein will take leadership of Apple events.

## Sources

- [9to5Mac](https://9to5mac.com/2026/08/31/phil-schiller-steps-down-from-leading-the-app-store-and-apple-events/)

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Retrieved: 2026-08-31T21:41:08.461Z
Publisher: Tech & Business (techandbusiness.org)