# Netflix lowers 2026 advertising outlook while raising margin target

_Published Monday, November 2, 2026 at 12:07 AM EST · Products · Latest · Tier 2 — Notable_

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Netflix cut its 2026 advertising revenue forecast to about US$2.7b while raising its full-year operating margin target to 31.5%, Yahoo Finance reported. The company flagged softer engagement and acknowledged slower rollout of some advertising tools.

Netflix still projects US$51.1b in annual revenue and operating income growth above 20%. Its fourth-quarter guidance calls for US$13,442m in revenue and a 26.0% operating margin, pairing reduced advertising expectations with a higher full-year profitability target.

## Sources

- [Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/investors-may-respond-netflix-nflx-042853832.html)

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Canonical: https://techandbusiness.org/newswire/liUQpqboD2eipLuOSPkgXd
Published: 2026-11-02T05:07:44.798Z
Story chronology: 2026-11-02T04:28:53.000Z
Retrieved: 2026-11-02T07:50:43.897Z
Publisher: Tech & Business (techandbusiness.org)