# Spotify adds 6 million subscribers as marketing and compute spending rises

_Published Friday, October 30, 2026 at 4:08 PM EDT · Products · Latest · Tier 2 — Notable_

Spotify added 6 million net subscribers in the third quarter, exceeding guidance by 1 million, Billboard reported. Revenue rose 14% in constant currency to 4.97 billion euros, while subscription streaming revenue increased 15% to 4.5 billion euros.

Monthly active users rose 11% to 788 million worldwide, and gross margins reached a record 33%. Operating expenses totaled 967 million euros, driven primarily by what the company described as temporarily elevated growth in marketing and cloud/AI spending. Advertising revenue rose 9% in constant currency to 482 million euros.

## Sources

- [Billboard](https://www.billboard.com/lists/spotify-umg-music-q3-earnings-reports-every-company-made/)

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Canonical: https://techandbusiness.org/newswire/mZNNF1ByK0WRYeY1scDpfU
Published: 2026-10-30T20:08:19.898Z
Story chronology: 2026-10-30T19:43:17.000Z
Retrieved: 2026-10-30T23:10:30.499Z
Publisher: Tech & Business (techandbusiness.org)