Bluesky Launches Attie, an AI App for Building Custom Feeds

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Published Saturday, March 28, 2026 · 9:43 PM EDT

Bluesky has released Attie, a new application that uses artificial intelligence to help users build custom feeds on the atproto open social networking protocol, TechCrunch reports. Attie is designed to lower the technical barrier to creating personalized content feeds, a capability that has been one of Bluesky's differentiators from other social platforms. The move signals Bluesky's strategy of combining AI tooling with its open protocol architecture to compete with algorithmic feed systems at Twitter/X, Instagram, and TikTok. Rather than relying solely on a centralized algorithm, Bluesky is betting that giving users and developers the tools to build their own feeds will drive engagement and platform differentiation. Attie is part of a broader push to make Bluesky's open infrastructure accessible to non-technical users.

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