Whoop Raises $575 Million Series G at $10.1 Billion Valuation

Whoop, the wearable fitness technology company known for its subscription-based health monitoring platform, has closed a $575 million Series G funding round at a $10.1 billion valuation, the company announced Tuesday. The round was backed by a mix of institutional investors, professional athletes, and celebrities, though Whoop did not name all participants at the time of the announcement. The financing represents one of the largest raises in the consumer health technology sector in 2026 and values the Boston-based company at more than twice its previous reported valuation. Whoop's device tracks physiological metrics including heart rate variability, respiratory rate, skin temperature, and sleep stages. Unlike most fitness wearables, Whoop sells the hardware at a reduced cost and generates recurring revenue through a mandatory subscription that provides access to the platform's analytics and coaching features. Founder and CEO Will Ahmed has built the company around performance optimization for elite athletes, a positioning that has helped attract high-profile investors and brand ambassadors while differentiating Whoop from Apple Watch and Fitbit in a crowded market. The company has expanded beyond professional sports into enterprise wellness programs in recent years. The new funding is expected to support continued product development, international expansion, and investment in the company's AI-driven health insights capabilities. Whoop has said it is exploring additional biometric tracking features including blood glucose monitoring. The raise arrives as the wearable health technology sector faces intensifying competition from Apple, Samsung, and a wave of startups targeting continuous health monitoring.