# Memory costs could lift prices for Nvidia AI systems, Bloomberg reports

_Monday, August 24, 2026 at 2:30 PM EDT · AI, Products · Latest · Tier 2 — Notable_

Nvidia customers are being warned that Blackwell- and Rubin-based AI systems could rise in price by about 15% as memory costs increase, Bloomberg reports. Raymond James analyst Simon Leopold said the increases were not surprising and that older GPU generations can remain valuable as new chips enter production. The supplied summary does not identify which systems or customers would receive higher prices, or whether Nvidia has changed its own pricing.

## Sources

- [Bloomberg Technology](https://www.bloomberg.com/news/videos/2026-08-24/nvidia-customers-brace-for-higher-ai-costs-video)

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Retrieved: 2026-08-24T22:02:30.631Z
Publisher: Tech & Business (techandbusiness.org)