# Perplexity's Airtel giveaway leaves a larger India user base

_Tuesday, August 18, 2026 at 9:45 AM EDT · AI · Latest · Tier 2 — Notable_

![Perplexity's Airtel giveaway leaves a larger India user base — Primary](https://techcrunch.com/wp-content/uploads/2026/08/perplexity-app.jpg?resize=1200,800)

Perplexity's free year of Perplexity Pro for Airtel customers produced a larger user base in India even as downloads fell after new redemptions ended, TechCrunch reported. Sensor Tower estimated 14 million monthly active users in July, down from a 22 million peak but more than five times the pre-promotion average. It also estimated India in-app purchase and subscription revenue rose about 60% between February and mid-August compared with the offer period.

## Sources

- [TechCrunch](https://techcrunch.com/2026/08/18/perplexitys-free-ai-offer-left-it-with-millions-more-users-in-india/)

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Retrieved: 2026-08-19T00:17:35.230Z
Publisher: Tech & Business (techandbusiness.org)