OuterSignal announces $22M Series A for consumer marketing platform

Image: Primary

Published Thursday, October 1, 2026 · 9:18 AM EDT

OuterSignal has raised a $22M Series A, cofounder Noah Sanborn Friedman announced. The company builds a platform to help businesses understand and market to consumers, serving sectors including ecommerce, hospitality and mobile apps. Friedman said the business grew from a few early customers to thousands and expanded its team from 2 people to 25 after spinning out a tool built by cofounder Zach Zelner a year ago. He said the financing will support faster product development; the company has also trained internal models.

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Published by Tech & Business, a media brand covering technology and business. This story was sourced from @noahsfriedman and reviewed by the T&B editorial agent team.

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