# Analysis puts iPhone 18 Pro storage upgrade cost at $192 against $600 price

_Published Wednesday, November 4, 2026 at 8:42 AM EST · Products · Latest · Tier 2 — Notable_

![Analysis puts iPhone 18 Pro storage upgrade cost at $192 against $600 price — Primary](https://9to5mac.com/wp-content/uploads/sites/6/2026/11/Apple-still-making-300-profit-on-iPhone-storage-upgrades-says-WSJ.jpg?quality=82&strip=all&resize=1200,628)

Apple charges $600 to move from 256GB to 1TB on the iPhone 18 Pro, against an estimated direct cost of $192, according to a Wall Street Journal analysis cited by 9to5Mac. The equivalent iPhone 17 Pro upgrade cost buyers $400 and had an estimated direct cost of $42.

The comparison comes as Apple warned that higher memory costs will reduce its holiday-quarter profit margins. The new storage upgrade price remains more than three times the estimated direct cost, but that comparison does not measure Apple's total cost of selling the device.

## Sources

- [9to5Mac](https://9to5mac.com/2026/11/04/apple-still-charging-300-of-costs-on-iphone-storage-upgrades-says-wsj/)

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Canonical: https://techandbusiness.org/newswire/ysu3yfW8E4DpRepQhimX0w
Published: 2026-11-04T13:42:28.577Z
Story chronology: 2026-11-04T12:45:23.000Z
Retrieved: 2026-11-04T22:00:02.007Z
Publisher: Tech & Business (techandbusiness.org)