# OpenAI expands ChatGPT ad measurement and query controls

_Published Thursday, October 8, 2026 at 6:19 PM EDT · AI · Latest · Tier 2 — Notable_

![OpenAI expands ChatGPT ad measurement and query controls — Primary](https://s.yimg.com/lo/mysterio/api/d1c0ba735b67a612edea4e2e71f7748f1af988b6e665b3fd95cbad8eb7afa832/lightyear_networkapi/resizefill_w1200%3Bquality_80%3Bformat_webp/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Fmorning_brew_515%2Ff53d574d8b87ccba79d5c8badb59744e.jpg)

OpenAI is expanding ChatGPT's advertising tools with reporting and click attribution through measurement providers including Kochava, Yahoo Finance reported. It is also making Negative Phrases, which prevents ads from appearing against queries containing terms brands consider inappropriate, more widely available.

The company is developing brand suitability measurement pilots with DoubleVerify and Integral Ad Science. Tests to measure advertising's incremental impact with Haus and WorkMagic remain in early stages. A visual ad format will begin testing later this month with a cohort of US advertisers.

## Sources

- [Yahoo Finance](https://finance.yahoo.com/media-advertising/articles/openai-rolls-visual-ad-format-201344200.html)

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Canonical: https://techandbusiness.org/newswire/ytNzEawSx0CHD5TzE3-Jb7
Published: 2026-10-08T22:19:51.324Z
Story chronology: 2026-10-08T20:13:44.000Z
Retrieved: 2026-10-09T00:15:01.835Z
Publisher: Tech & Business (techandbusiness.org)