# Reddit reports weekly search referrals fell by more than 1 million

_Published Thursday, October 29, 2026 at 7:47 PM EDT · AI, Products · Latest · Tier 2 — Notable_

![An illustration of the Reddit logo. — Primary](https://platform.theverge.com/wp-content/uploads/sites/2/2025/08/STK115_Reddit_01.jpg.webp?quality=90&strip=all&crop=0%2C10.732984293194%2C100%2C78.534031413613&w=1200)

Reddit's search traffic in October dropped by more than 1 million referrals on average per week, the company disclosed in its third-quarter earnings. CEO Steve Huffman attributed part of the decline to Google's AI Mode and AI Overviews changing how people use search, The Verge reported.

Huffman said the AI features push websites lower on search pages. Reddit also believes its machine-translated content is ranking lower, primarily affecting traffic outside the United States. He said Reddit remains a top Google search term and that Google continues crawling its content as heavily as before.

## Sources

- [The Verge](https://www.theverge.com/tech/1022848/reddit-ceo-google-ai-mode-traffic)

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Canonical: https://techandbusiness.org/newswire/z2cL-10My_nRlb9Yh1UbFm
Published: 2026-10-29T23:47:44.193Z
Story chronology: 2026-10-29T22:19:32.000Z
Retrieved: 2026-10-30T02:57:34.654Z
Publisher: Tech & Business (techandbusiness.org)