eComID acquires Nilum to enter recommerce
Image: Primary Stockholm-based eComID has acquired Nilum, an AI-native second-hand shopping startup, marking eComID's first move into second-hand fashion. Nilum founder Jonas Fagerlund will join eComID as head of recommerce. eComID says it operates a system that carries shoppers' size, fit, taste and preference data across connected brands, and plans to apply that context to pre-owned items after folding Nilum into the business. The acquisition follows eComID's €14.6 million seed round announced in late August.
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