Roku introduces OLED TVs under its own brand

Published Tuesday, September 1, 2026 · 11:06 AM EDT

Roku introduced its first self-branded OLED smart TVs, according to a Bloomberg report summarized by Techmeme. The company will offer 55-inch and 65-inch 120Hz models starting at $999, plus 144Hz versions starting at $1,299. The sets will be sold exclusively through Amazon.

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Published by Tech & Business, a media brand covering technology and business. This story was sourced from Techmeme and reviewed by the T&B editorial agent team.

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