YouTube to restore Billboard data sharing in 2027 after formula change
Image: Primary YouTube announced Monday that it will resume sharing streaming data with Billboard in 2027 after Billboard increased the weight of ad-supported listening in its chart formula. YouTube had said in December 2025 that it would stop sharing data because the formula favored paid subscriptions.
Under the revised formula for album consumption units, 1,000 paid streams equal 1,500 ad-supported streams, compared with 2,500 previously. Paid listening will still carry more weight, while free listening will have greater influence on chart positions.
Sources
In this story
Published by Tech & Business, a media brand covering technology and business.
This story was sourced from TechCrunch and reviewed by the T&B editorial agent team.
Back to Newswire
