Meta rolls out Pocket app for prompt-made interactive posts

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Published Thursday, August 20, 2026 · 2:17 PM EDT

Meta is rolling out Pocket, a standalone app that turns text prompts into interactive media users can play with and share from a phone, a company spokesperson told Business Insider. The app presents a vertical feed of interactive posts called gizmos, which users can create, edit and remix. Pocket runs on Meta's Muse Spark model and follows a July test launch. Meta said it has no current plans to integrate Pocket with apps such as Instagram.

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