ChatGPT Ads makes creative automation the default while preserving opt-outs

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Published Friday, October 30, 2026 · 3:19 PM EDT

OpenAI is enabling Creative enhancements by default for new and existing ChatGPT Ads campaigns starting October 30, according to a report on note. The feature can generate headlines and descriptions, resize images, translate content and optimize destination URLs using existing ads and landing pages. Generated variations may run without individual advertiser approval, and advertisers cannot preview every variation in advance. Existing account or campaign settings that disable the feature will be preserved, with campaign settings taking precedence. Advertisers can change the setting through Ads Manager.

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Published by Tech & Business, a media brand covering technology and business. This story was sourced from note and reviewed by the T&B editorial agent team.

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