OpenAI Launches $100 ChatGPT Pro Subscription Tier

OpenAI has introduced a new ChatGPT Pro subscription priced at $100 per month, positioning the offering as a direct competitor to Anthropic's Claude Pro service. The subscription matches Claude's $100 tier and arrives as AI companies search for sustainable revenue models beyond their base consumer offerings. OpenAI previously offered ChatGPT Plus at $20 per month and a $200 "Max" plan for users needing higher usage limits. The move reflects growing competition in the premium AI assistant market, where Anthropic has gained traction with professionals and enterprises seeking advanced reasoning capabilities. Both companies are betting that power users will pay premium prices for enhanced access to their frontier models. The $100 tier likely includes higher message limits, priority access during peak times, and access to more capable model versions. OpenAI has been expanding its subscription options as it faces pressure to reduce its reported $5 billion annual losses while funding increasingly expensive AI research and infrastructure. Anthropic launched its Claude Pro service in 2023 and has since built a reputation for reliability among business users. The pricing parity suggests OpenAI sees Anthropic's customer base as a target for conversion.