Rehlko launches 'Keeping Data Alive' campaign for data center power resilience

Energy resilience company Rehlko has launched a global awareness campaign called "Keeping Data Alive" to highlight its backup, continuous, and uninterruptible power solutions for data centers. The initiative comes as Rehlko's data center power business has expanded more than threefold over the past five years, reflecting increasing demand for mission-critical power infrastructure. The company said AI-driven growth is fundamentally reshaping data center power requirements. "Through the 'Keeping Data Alive' campaign, we're broadening awareness of our capabilities and bringing together data center decision-makers under a single narrative that reflects the full depth of Rehlko's power portfolio," said Francis Perrin, chief brand and sustainability officer of Rehlko. The company's technology-agnostic approach supports various power sources including diesel, natural gas, hydrogen fuel cells, and battery energy storage systems. This enables scalable, site-specific power strategies for hyperscale, colocation, enterprise, and edge environments. Rehlko continues to expand its presence across the US, UK and EMEA through global investments and strategic partnerships. The company provides 24/7 support and maintains a dedicated data center team to assist operators through deployment and ongoing operations.