Google Search lets creators know more about their reach

Google announced a new feature in Google Search Console called platform properties that will let content creators and website owners track how people find their social media profiles and YouTube content through Search. The company said in a blog post that the feature will allow users to easily track which search terms lead people to their Instagram, TikTok, X and YouTube content on Search and see exactly how their audience is interacting with their posts. Google said content creators and publishers use many channels beyond their own websites to reach their audiences and that as people gravitate towards first-hand perspectives and different content formats the company wants to make it easier for site owners and creators to get a consolidated view of how all of their content is getting discovered on Search. The feature continues Google's push to make Search more of a hub for everything creators and publishers do online. In June Google started letting big creators and publishers claim dedicated profiles in Search that can feature links to other platforms and pin videos from TikTok and Instagram. The new platform properties feature is rolling out gradually over the coming weeks.