New tech and tools for retailers to succeed in an agentic shopping era

Google announced several new tools and an open standard for retailers to operate in an agentic shopping era where artificial intelligence completes tasks on behalf of consumers. The company said it is launching the Universal Commerce Protocol (UCP), a new open standard for agentic commerce that works across the entire shopping journey from discovery to post-purchase support. UCP establishes a common language for agents and systems to operate together across consumer surfaces, businesses and payment providers. The protocol was co-developed with industry leaders including Shopify, Etsy, Wayfair, Target and Walmart and endorsed