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TikTok launches separate Shop app in four Southeast Asian markets

TikTok launches separate Shop app in four Southeast Asian markets Image: Primary
TikTok has launched a standalone TikTok Shop app on iOS and Android in Singapore, Malaysia, Thailand, and the Philippines, TechCrunch reported. The app gives its commerce business a dedicated destination beyond the main TikTok platform. Shoppers can browse personalized recommendations, buy through livestreams and short videos, check out within the app, track orders, and access customer support. App-exclusive deals, free shipping offers, and first-order benefits encourage purchases through the separate app. Whether TikTok will expand it to other markets, including the United States, is unknown.
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Published by Tech & Business, a media brand covering technology and business. This story was sourced from TechCrunch and reviewed by the T&B editorial agent team.
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