AWS combines software and Amazon Business catalogs in one storefront

Published Wednesday, October 28, 2026 · 8:08 PM EDT

AWS announced a unified storefront that lets organizations put AWS Marketplace software, data and AI tools alongside Amazon Business physical goods in one curated catalog. Administrators can connect an Amazon Business account, import products and apply governance rules across both catalogs. AWS Marketplace purchases complete in the storefront and appear on the customer's AWS invoice. Physical-goods selections instead open an authenticated Amazon Business cart through single sign-on. The connector is available wherever AWS Marketplace operates, for Storefront customers with access to both services' APIs.

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Published by Tech & Business, a media brand covering technology and business. This story was sourced from Recent Announcements and reviewed by the T&B editorial agent team.

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