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John Deere touts self-repair software as farmers question its limits

John Deere touts self-repair software as farmers question its limits Image: Primary
John Deere is promoting Operations Center Pro Service, a self-repair system that pairs with nearly every electronic-enabled machine it has made, as it faces right-to-repair lawsuits and federal action. The company introduced Pro Service in 2025; prices start at $195 a year per machine, or from $4,995 a year for fleet-wide access. A year on, John Deere says the service has about a thousand daily users. Farmer Jared Wilson, a named plaintiff in a $99 million settlement, said the service works best on simple repairs and that he does not use it.
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Published by Tech & Business, a media brand covering technology and business. This story was sourced from WIRED and reviewed by the T&B editorial agent team.
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