Vrbo rolls out paid search placement for rental partners
Image: Primary Expedia Group is rolling out Sponsored Listings globally in Vrbo vacation-rental searches, the company said. The product follows a test with AvantStay, Vacation Rental Collective and Liquid Life Vacation Rentals. Partners can pay for placement at the top of relevant results on a per-booked-night basis, with no upfront charge. Vrbo's partnership executive told Skift the product uses an auction-based bid-per-night model.
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This story was sourced from Skift and reviewed by the T&B editorial agent team.
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