Snap says subscriptions pass 30 million across four offerings
Image: Primary Snap says Snapchat's subscription offerings have surpassed 30 million subscribers across Snapchat+, Lens+, Platinum and Memories Storage Plans. Snapchat+ remains the largest driver of subscriber growth, while Lens+ has grown nearly 600% since January 2026, the company said.
The offerings charge for different features: Snapchat+ provides experimental and early-access features; Lens+ includes generative AI and augmented reality tools; Platinum offers ad-free viewing and up to 5TB of Memories storage; and Memories Storage Plans provide expanded storage. The subscriber total spans all four offerings rather than Snapchat+ alone.
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