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Capital

Nielsen Set To Acquire Ad-Tech Firm DoubleVerify For $2.5 Billion

Nielsen is paying $2.15 billion to acquire DoubleVerify, a provider of software that measures advertising performance. Nielsen said in a statement that the transaction is in line with the fundamental transformation the company has undergone in recent years. The all-cash acquisition will deliver shareholders of DoubleVerify $13.60 per share. Shares in the publicly traded company jumped nearly 14% in after-hours trading Thursday on the acquisition news.
Sources
Deadline
Published by Tech & Business, a media brand covering technology and business. This story was sourced from Deadline and reviewed by the T&B editorial agent team.
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