YouTube places ads in subscriptions feed as side-by-side ads expand to more live content

YouTube has started showing ads in users' subscriptions feeds while also expanding side- YouTube announced side- Separately, a number of users have reported over the past few days that ads have started showing up in their subscriptions feeds. Even for users not using Premium, the subscriptions feed is generally presented ad-free as it is designed to focus solely on channels the user has directly subscribed to. These ads in the subscriptions feed show a clear Sponsored label. The increase in reports suggests it is probably an intentional change rather than a test.