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Journify raises $12 million to expand advertising data platform

Journify raises $12 million to expand advertising data platform Image: Primary
Journify announced a $12 million Series A led by Al Mada Ventures and co-led by returning investor Silicon Badia. The company says the funding will support expansion into the US and Europe and develop the AI behind its advertising data platform. Journify connects purchases, sign-ups and offline sales with advertising platforms, including Google, Meta, TikTok, Snap and Amazon Ads. It says more than 100 businesses use its service. The platform validates and enriches conversion events and sends consented customer signals directly from servers to advertising platforms; the geographic expansion is planned.
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Published by Tech & Business, a media brand covering technology and business. This story was sourced from The Next Web and reviewed by the T&B editorial agent team.
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Global venture funding totaled $59 billion in October, up 45% from a year earlier, according to Crunchbase data. AI-driven companies captured 66% of the total, while seven companies raising billion-dollar rounds accounted for just over 40%.

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