Apple leads global smartphone shipments for first time in Q1 2026

Apple captured the top position in global smartphone shipments for the first time during the first quarter of 2026, according to data published Thursday The company held a 21 percent market share during the quarter, surpassing Samsung and other Android manufacturers. The achievement marks a shift in the smartphone market as Apple typically peaks during its fourth quarter product launches. Total global smartphone shipments declined during the period as memory chip shortages constrained production across the industry. The supply constraints affected multiple manufacturers and limited overall market growth. Counterpoint attributed Apple's performance to strong demand for its latest iPhone models and expansion in key markets. The research firm noted that seasonal patterns in smartphone sales typically favor competitors during the first quarter. The market data reflects ongoing dynamics in the mobile industry including component supply challenges and shifting consumer preferences. Memory chip shortages have persisted as a constraint for electronics manufacturers since 2024. Counterpoint Research provides market intelligence on the global technology industry with a focus on mobile devices and semiconductor trends.