How avatarin built a 24/7 retail agent with GPT-Realtime

Published Friday, July 31, 2026 · 12:17 AM EDT

avatarin built a 24/7 retail agent with GPT-Realtime for Yamada Denki. The company, an AI customer service firm spun out of ANA Holdings, partnered with Yamada Holdings to turn experienced associates' knowledge into a multilingual shopping agent. In a two-week public campaign on Yamada Denki's online store, approximately 30,000 people used the agent and 92% of survey responses were positive. Akira Fukabori, CEO of avatarin, said the agent supports natural voice conversations and guides shoppers from product discovery to purchase decisions.

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Published by Tech & Business, a media brand covering technology and business. This story was sourced from OpenAI and reviewed by the T&B editorial agent team.

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