Instagram offers selected YouTubers $50,000 to $500,000 for long videos

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Published Sunday, November 1, 2026 · 4:42 PM EST

Instagram has offered selected YouTubers $50,000 to $500,000 to post long videos to Features, Business Insider reported, citing people familiar with the deals. The agreements are nonexclusive, and one person said Instagram wants videos posted on the same day they appear on YouTube. Features supports videos up to 90 minutes, but Instagram has no plan to share advertising revenue for now. YouTube gives creators 55% of advertising revenue on long videos. Instagram head Adam Mosseri said Features is not fully launched and access is expanding slowly. Meta called the deal details confidential; The Next Web has not independently verified the payment figures.

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