Salesforce signs agreement to acquire voice-agent company Cresta

Published Monday, November 2, 2026 · 5:02 PM EST

Salesforce announced a definitive agreement to acquire Cresta, whose platform provides voice agents, real-time guidance for human service representatives and interaction analysis. Salesforce plans to combine Cresta with Service Cloud to connect customer conversations with customer histories and systems that carry out service work. The transaction is expected to close in the first quarter of fiscal year 2028, subject to customary conditions and required regulatory approvals. Salesforce says Cresta will continue supporting customers' existing contact center and telephony platforms after closing.

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Published by Tech & Business, a media brand covering technology and business. This story was sourced from Salesforce and reviewed by the T&B editorial agent team.

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