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Circles powers telco personalization with OpenAI technology

Circles announced on August 3, 2026, that it is using OpenAI technology to power an AI-native telecommunications stack that personalizes customer support and drives revenue growth. The Singapore-based technology company said its AI Concierge, built on the OpenAI API, combines search, account management, and personalized recommendations into a single conversational interface. A multi-agent architecture called CareX autonomously resolves 65% of customer service interactions across supported workflows, up from 55% in an early deployment. The company also uses an AI-powered personalization engine, Xplore IQ, to deliver hyper-personalized recommendations. In Singapore, customers who received AI-powered recommendations achieved a 22% increase in average revenue per user and a 9% reduction in churn compared to those who did not. Circles also reported a 29% increase in development efficiency by using Codex for design, coding assistance, and unit testing. The company applies automated controls to encrypt personally identifiable information before it reaches the model layer and uses human escalation paths and phased rollouts to maintain operational control. Circles is expanding its stack with enhanced observability and real-time voice support, targeting 95% autonomous resolution across text and voice channels.
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Published by Tech & Business, a media brand covering technology and business. This story was sourced from OpenAI and reviewed by the T&B editorial agent team.