Apple to allow alternative EU app tracking consent screens

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Published Thursday, September 17, 2026 · 3:07 PM EDT

Apple agreed to let EU-distributed apps use alternative App Tracking Transparency consent screens after European competition probes, according to TechCrunch. In Germany, France, Italy, Poland and Romania, alternatives can use different formatting and wording, plus a link explaining data use; developers may re-prompt users one year after a prior choice. The agreement does not remove the requirement to seek permission or change when prompts appear.

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Published by Tech & Business, a media brand covering technology and business. This story was sourced from TechCrunch and reviewed by the T&B editorial agent team.

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