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Snowflake introduces preview gateway for AI actions on Meta and TikTok

Snowflake introduces preview gateway for AI actions on Meta and TikTok Image: Primary
Snowflake has introduced a preview of its AI Gateway for Advertising, which it says lets Cortex Agents combine advertiser data with live Meta and TikTok signals and take campaign actions with permission. PMG is an early customer. The gateway uses Model Context Protocol integrations, which connect agents to platform tools and data. Agents can examine delivery, catalog health and conversion diagnostics alongside transaction history, inventory and business definitions held in Snowflake. Campaign managers approve and observe each step, with recommendations, evidence and approvals captured in a shared record. The gateway builds on Snowflake's May 2026 acquisition of Natoma's enterprise MCP platform.
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Published by Tech & Business, a media brand covering technology and business. This story was sourced from https://publish-p57963-e462109.adobeaemcloud.com/feed/?lang=en and reviewed by the T&B editorial agent team.
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