Indian AI startup Rocket launches McKinsey-style consulting platform

Rocket, an artificial intelligence startup based in India, has launched a platform that generates strategy reports and competitive analysis previously requiring high-priced consulting firms. The company's AI system combines strategy development, product building guidance, and competitive intelligence into a single platform. Unlike many AI coding tools focused on software generation, Rocket targets business strategy and organizational decision-making. The service aims to undercut traditional consulting firms like McKinsey and Company, which typically charge hundreds of thousands of dollars for strategic analysis. Rocket offers similar outputs at a fraction of that cost through automated report generation. The platform reflects growing interest in applying AI to knowledge work beyond software development. While "vibe coding" tools that generate software have attracted significant attention, Rocket represents a push into higher-level business functions that have previously resisted automation. The startup joins a crowded field of AI companies attempting to disrupt professional services. Whether businesses will trust AI-generated strategic advice at scale remains an open question, particularly for high-stakes decisions involving mergers, acquisitions, or major product launches. Rocket is based in India, where the company may benefit from lower operating costs as it competes with established consulting giants headquartered in the United States and Europe.