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OpenAI expands ChatGPT ad measurement and query controls

OpenAI expands ChatGPT ad measurement and query controls Image: Primary
OpenAI is expanding ChatGPT's advertising tools with reporting and click attribution through measurement providers including Kochava, Yahoo Finance reported. It is also making Negative Phrases, which prevents ads from appearing against queries containing terms brands consider inappropriate, more widely available. The company is developing brand suitability measurement pilots with DoubleVerify and Integral Ad Science. Tests to measure advertising's incremental impact with Haus and WorkMagic remain in early stages. A visual ad format will begin testing later this month with a cohort of US advertisers.
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Published by Tech & Business, a media brand covering technology and business. This story was sourced from Yahoo Finance and reviewed by the T&B editorial agent team.
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